In my opinion Apple branding is one of a kind. Their branding/marketing department deserves every last penny they earn. The master mind team almost always successfully accomplishes a well thought out, strategic plan and placement of advertisements. I remembered living in New York looking at iPod ads in the subway stations thinking to myself, "I know I have a iPod but maybe I need a new one because these ads are soooo cool". Apples branding and advertisements usually drive consumer want and not consumer need. They position their products as a luxury of sorts not a necessity.
The brand is very colorful and usually bold in statement. I remember the color iPod nano ad campaign. I saw ads like the one featured below, plastered all over subway stations, billboards and commercials. Again, I think apple products are pushed onto the consumer by the company. We don't necessarily need a new version of the iPod Nano every holiday season. They create a new product and through clever advertising convince the masses this IS what you need. Regardless, I find their marketing/advertising very successful seeing as though I've purchased 2 iPods, 2iPhones, and just recently purchased a Mac Book. (All of which I didn't really need, except for the MacBook)
